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The Scale of Things - An exhibition with six of Sweden's foremost designers.
Spazio Pelota, Via Palermo 10, Brera Design District Milan, 8-13 April 2014.

Presenting work by Jonas Wagell, Jens Fager, Färg & Blanche, Matti Klenell, Lukas Dahlén and Folkform. Six of Sweden’s foremost designers have interpreted the concept of scale - to scale down, scale up, scale in relation between objects and in terms of distance. A unique opportunity to witness widely differing design interpretations by leading Swedish designers.

Jonas Wagell on The Scale of Things
“A lot of my work has to do with reducing and taking away. Stripping down to reveal the essence of a function or emphasize a characteristic shape. I wish to give all objects – big and small – the same DNA. I don’t strive for the extravagant, but the humble and quirky. This process differs from project to project – from cutlery to sofas or even buildings. Keeping things simple requires attention to detail and consideration to scale.”

>> NEW! The story about the exhibition - behind the scene - Check out the Google+ Hires Image bank and follow the making of the project here!
>> Open press release in browser - here!
>> Download Jonas Wagell's press kit here! (90 MB)